Author: pattisan

  • Business Storytelling Tips: How to Harness Story in Your B2B Communication

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    pattisan
    in

    Story is a buzzword that’s used frequently in marketing and branding, but in my experience few people fully understand what it is or how to apply it in their everyday B2B communication. An Amazon search on “storytelling” returns hundreds of pages of book recommendations (including Illuminate, an award-winning book I co-authored about using business storytelling…

  • Storytelling in Change Management

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    by

    pattisan
    in

    You’re presenting a business case for transformation to your employees. But instead of enthusiasm, you see glazed eyes and crossed arms. Sound familiar? With employees experiencing more change than ever, fatigue is real. So many leaders struggle to get people emotionally invested in transformation. The problem isn’t your strategy—it’s how you explain it. Discover how…