Welcome to my blog, where I write about B2B communication strategy, audience-centric messaging, corporate storytelling, influence, transformational leadership, and more. Everything I publish here is drawn from my work as a communication consultant, trainer, and speaker, so you can trust you’re getting advice that works in the real world. Check back often for the latest news from my writing desk (and follow me on LinkedIn for other updates). If you enjoy my work, I’d be grateful if you share it with like-minded professionals who want to grow their communication skills and advance in their careers. Happy reading!
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Business Storytelling Tips: How to Harness Story in Your B2B Communication
Story is a buzzword that’s used frequently in marketing and branding, but in my experience few people fully understand what it is or how to apply it in their everyday B2B communication. An Amazon search on “storytelling” returns hundreds of pages of book recommendations (including Illuminate, an award-winning book I co-authored about using business storytelling…
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Storytelling in Change Management
You’re presenting a business case for transformation to your employees. But instead of enthusiasm, you see glazed eyes and crossed arms. Sound familiar? With employees experiencing more change than ever, fatigue is real. So many leaders struggle to get people emotionally invested in transformation. The problem isn’t your strategy—it’s how you explain it. Discover how…
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