Stand Out With Audience-Centric Messaging
Want to know the biggest mistake organizations make with their communication? They talk about themselves too much. In my communication consulting work, I’ve reviewed thousands of presentations, brochures, and web pages. Nearly 90% focus on the company and its goals rather than the audience and their needs.
This self-centered approach comes with significant costs. When people don’t feel seen or understood, they tune out. Poor communication leads to missed opportunities, declining engagement, and failed initiatives. To capture an audience’s attention and hold it, you have to flip the script: focus less on you and more on them. Using an audience-focused approach, your communication will stand out from the crowd and draw audiences in.
Craft Content That Cuts Through The Noise
Effective communication goes beyond surface-level messaging. As your strategic messaging consultant, I’ll help you craft and deliver more compelling communications by speaking directly to the goals, dreams, and desires of your audience. Built on three decades of experience advising leading B2B brands, my approach is rooted in a process I call the Audience-In Method.™ This research-backed and road-tested methodology undergirds all of my communication consulting work. Using a deep understanding of human psychology and proven principles of persuasive communication, I put your audience at the center of every strategic decision throughout my consulting process. A typical consulting engagement includes the following phases:
Empathetic Listening & Audience Research
I begin with research to uncover the specific goals, challenges, and motivations that drive your target audience … intellectually and emotionally. I’ll craft an audience engagement strategy informed by:
- Stakeholder interviews
- Audits of content and competitors
- Audience personas
Message Strategy & Communication Architecture
Using these insights, I develop a comprehensive strategy to articulate your promise in language the audience will recognize and relate to. This results in a targeted messaging strategy that outlines:
- Value proposition
- Key messages and differentiators
- Variations by audience
Creative Application & Implementation Support
I transform your audience engagement and messaging strategies into communication plans and tools that equip and enable key stakeholders (executives, marketing, sales, HR, employees) using:
- Communication roadmaps
- Content development
- Templates, training, and coaching
Strategic Consulting For Every Business Need
When you need B2B communication consulting for high-stakes situations, you want seasoned counsel you can rely on. With 30+ years crafting transformative communications for Fortune 500 companies and their leaders, I bring deep expertise and proven methods to each engagement.
Whether you’re launching a new product, navigating organizational change, or looking to improve overall business communication effectiveness, I’ll adapt my communication consulting services to your specific challenges, including:
- Brand and Product Marketing: Comprehensive messaging strategies and communication plans for product launches, thought leadership programs, rebranding initiatives, or market positioning changes.
- Executive Communication: Leadership communication consulting, content creation, and presentation support to help C-suite executives and team leaders articulate vision, build trust, and drive alignment.
- Change Communication: Strategic communication planning and change story development to guide organizations and their staff through technology deployments, restructuring, or cultural transformations.
Want better results from your communication?
“Patti brings a sparkle and depth that is unique. She helps teams see possibilities in their everyday work to create story frameworks that are far more vivid.”
Global Communication Lead
Fortune 50 Energy Tech Conglomerate